CRM

How Buyer Personas can help you attract the customers you want

We all know the customers we like working with.  The ones who “get” what we offer and who value and pay for our products and services.  So wouldn’t it make sense to find more of them?  Wouldn’t it make sense to attract more of them to come to us?  Shouldn’t all our marketing be directed …

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Taskmaster

Task Lists! Are you an organised person who likes to make detailed tasks lists and tick things off religiously – or are you constantly chasing your tail lurching from one task to the next but never completing anything? Most of us are probably somewhere between these two extremes.  Making lists but sometimes getting distracted and …

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Simple but Effective – Why you should consider setting up a simple contact management system

If you’re a new start-up, working on your own, you might wonder about the value of putting a full-on CRM (Customer Relationship Management) system in place.  And as I have stressed elsewhere, “free” CRMs do exist, but it may still take some time to get your head round a new tool – and time is …

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The Difference is Clear – the case for good systems implementation

If you have been following this series of blogs then you will already know that “implementation” is a topic that is very dear to my heart.  This is not just because that’s generally how I make a living (although the Lamborghini still isn’t quite on the horizon) but also because I believe passionately that good …

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