Before we start – I am not an SEO expert – but just want to give you some pointers to help you get your content found on the web – whether that’s blogs or other media you are posting.
We have looked at the buyer’s journey and talked about how people are searching for information. We all do it! So if you are writing content – web pages, blogs and so on – you need to be ensuring that it will be found!
The term Content Marketing is the clue. You need to be providing content that people want. And there isn’t really any secret now to SEO – all the tricks that “SEO Experts” used to charge you a lot of money for that they kept under their hats – the good news is it is ALL about the content! So “keyword stuffing” doesn’t really help if the actual page doesn’t relate to the keywords.
The message is clear. Write Good Relevant Content!
Don’t get me wrong – use a good web developer to help with optimising your site – there is a lot they can do – but, for day to day content writing and blogging, there are some key things to follow.
Also note – this is all the UNPAID stuff – the paid advertising is SEM – Search Engine Marketing – where you appear at the top and sides.
SEO is all about getting your stuff in front of your prospective customers
So – firstly – you need to know what keywords people are typing in. You need to think about your Ideal Customer Avatar and consider what they would type in order to find what they want.
You can also use Google Analytics to look at your current website to see what you are being found for – that can also be very illuminating!
For more inspiration, type a search into Google and then page to the bottom and you will see some related searches! And there is auto-complete – we all love that!
Now you have a clearer idea what people are looking for you can write your content appropriately – so that you will be found for those keywords organically! So – not really huge secret.
You may also have heard of “longtail keywords” – these are really keyphrases that can be quite specific – where there is less competition from other suppliers – so you tend to be successful if you can target these effectively.
So – for example – you might think of “walking tours” as a keyword – there will be tons of competitors – but if you use “guided walking tours in Glencoe” then you will be much higher in the rankings.
So – massive topic – but this gives you somewhere to start! Google Digital Garage online courses are excellent and will take you through all of this in more detail.