How Can Marginal Gains improve Business Productivity

I originally wrote a version of this article in 2016 after the summer in Rio – it still applies to many sporting achievements – we tend to “punch above our weight” in many sports. So what makes TeamGB / ParalympicsGB so successful? Well funding for sure, all those lottery tickets we buy have a purpose, …

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How Buyer Personas can help you attract the customers you want

We all know the customers we like working with.  The ones who “get” what we offer and who value and pay for our products and services.  So wouldn’t it make sense to find more of them?  Wouldn’t it make sense to attract more of them to come to us?  Shouldn’t all our marketing be directed …

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In Uncertain Times – 3 ways you can have consistency in your business

in Uncertain Times – 3 ways you can have Certainty in your Business I originally wrote a version of this blog in 2016 – not long after The Brexit Vote.  I wrote this immortal sentence “Whether you are happy about #Brexit or not, one thing is certain – we are going to be living in …

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Taskmaster

Task Lists! Are you an organised person who likes to make detailed tasks lists and tick things off religiously – or are you constantly chasing your tail lurching from one task to the next but never completing anything? Most of us are probably somewhere between these two extremes.  Making lists but sometimes getting distracted and …

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